Harriman Samuel Saragih is currently a Visiting Fellow at SEAP through the Fulbright Visiting Scholar Program. His teaching and research interests are in the field of Arts Marketing, Music Business Ecosystem, and Data-Driven Marketing. His project aims to understand the behavioral differences between American and Indonesian music festival visitors, using the conceptual spectrum of hedonia and eudaimonia. The topic essentially is interdisciplinary and crosses back and forth between the fields of consumer behavior, tourism, and music. He has produced and recorded several tracks with the "Classic Hymns" music group in Indonesia, and he plays some of the North Sumatra's ethnic musical instruments, e.g. sulim, taganing, hasapi, and garantung. Dr. Saragih will be working with SEAP faculty members Chris Miller and Marina Welker.