Institute for European Studies - Outreach - Getting to Know Europe

Training Programs

The EU & U : Doing Business in Europe

Closely linked to the twinning venture is a series of activities designed to target local businesses in the Ithaca area, especially area vineyards and hospitality companies but also small value-added enterprises. Two business-oriented training programs will focus specifically on commerce central to the Finger Lakes region, educating participants about opportunities to do business with and invest in European Union countries. Teleconferencing technology will be used to link-up with counterparts and experts in Europe, particularly in Cephalonia, which is considered one of Greece’s top tourist and wine-producing regions. Spaces are filled on a first come first serve basis. Please register by e-mailing Wylie at wes22@cornell.edu or by phoning (607) 255-7592.

Strengthened Business Through Shared Knowledge: a seminar for local tourism and hospitality enterpri

Tuesday, May 8, 2007
9:30-11:30AM
La Tourelle Resort

Speakers:
Chekitan Dev, Associate Professor of Marketing, Information Systems, Strategy & Tourism from Cornell University
Sally Berry, Program Director, Finger Lakes Tourism Alliance
Markly Wilson, Director of international Marketing for New York State

The United States is a leader in the technologies, systems, franchises, management, equipment, and other tools used by the tourism industry throughout the world. U.S. companies can benefit from opportunities for these products in Europe’s travel and tourism industry. In addition, European tourism is a dynamic and growing industry, and sustainable tourism plays a major role in the preservation and enhancement of the cultural and natural heritage in an ever-expanding number of areas, ranging from the arts to local gastronomy, crafts, or the preservation of biodiversity. This workshop is aimed at business owners from the tourism, hospitality, wine or related sectors, and will explore ways to connect your business with the European tourist trade, while looking at strategies for improving local business practices through shared knowledge with counterparts in the European Union.

A "Business in Europe" Seminar
Featuring Sid Bardwell, General Manager of John Deere, Russia

Monday, Sept 24th, 2007
Noon to 1:30pm
153 Uris Hall

Since 2004, Sid Bardwell has been the General Manager of John Deere Ag Holdings, with responsibility for agricultural equipment sales, marketing, and manufacturing operations across the Russian Federation. In Russia, his work has focused on establishing a dealer organization to sell and support Deere agricultural equipment, a sales and product support staff to develop and train the dealers, and manufacturing facilities to reduce the cost and improve the availability of the product.

Bardwell has worked for Deere for 18 years in a variety of international and domestic sales, marketing and operations positions including territory manager - North Asia, reengineering project manager - European consumer equipment distribution, region sales manager, and factory marketing manager. He holds a BA in Asian studies and economics from the University of Iowa and an MBA from Cornell University.

Light refreshments will be served.

For more information, please contact Wylie Schwartz at 607.255.7592 or e-mail wes22@cornell.edu.

K-12 Teachers

The training sessions are organized for local teachers and focus on the teaching of European languages and the rich linguistic and cultural diversity of Europe.

Best Practices in Foreign Language Pedagogy

The first of two teacher training sessions was held on March 23rd, 2007 as part of Cornell University’s greater program of Educator’s Professional Development Day, which is attended annually by approximately 650 area educators. The one-day workshop featured Cornell Faculty foreign language specialists and focused on the latest European language policy and teaching related to the teaching of Spanish and German.